This branding project was a challenge that allowed us to visually translate the essence of hematopathology — the specialty of Jorge Andrés García MD.

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Inspired by his meticulous approach to diagnosing diseases from their source — blood cells — we developed a graphic identity based on interlocking circles that evoke the concept of the cell nucleus.

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The brand reflects his history, diagnostic precision, and ethical commitment, paying tribute to a career spanning over 10 years, marked by excellence, specialized knowledge, and results that make a real impact on patient health.

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