After more than four years of building the Haiko Sushi brand, the client entrusted us with the challenge of refreshing its identity while preserving its rebellious spirit. With a new slogan and a renewed DNA —both created by us— Haiko, brutal oriental food was born: a visual and conceptual evolution that breathes new life into the brand. Through bold photographic direction, we developed this digital menu with a striking look and feel that aligns perfectly with the new narrative. A powerful outcome, crafted to meet the client’s vision.